Muriersilk silk sleep products utilize 6A-grade mulberry silk (11-12 micron fiber diameter) as the main material, combining innovative craftsmanship and ergonomic design to establish a new standard of sleeping comfort. Its 22mm heavy-weight silk pillowcase ($89) employs double-sided twill weaving (480 pieces per square inch density), and its friction coefficient is as low as 0.15 (0.23 for ordinary silk), which can reduce facial friction damage by 40%. It pills at only 3% after 50 machine washes (industry standard is 15%). Third-party laboratory tests in 2023 reveal that this pillowcase has a surface temperature regulation ability of ±1.5°C (ambient temperature 25°C) and its breathability (8000 g/m²/24h) is three times higher than cotton, which works to increase the deep sleep duration by 22%.
Patent technology upgrades functionality. Muriersilk’s “Microcapsule color-locking Technology” encapsulates the silk eye mask (45) with nano-scale pigment (particle size 50-80 nm), such that the color retention rate is still 9,568 after 30 washes. User testing shows that the moisture content of the skin is increased by 35% after 28 days of consecutive use (capacitance method test). Fine lines are reduced by 18%.
Sustainability and nature protection are integrated into the production process. muriersilk’s carbon-neutral silk bed sheet ($199) utilizes a biological enzyme degummed process. The COD value (Chemical oxygen Demand) of wastewater in production per square meter is reduced from 7,500 mg/L in the conventional process to 200 mg/L, and the carbon emission is 1.2 kg CO₂/㎡ (industry average is 3.8 kg). In 2022, the brand participated in the “Earth Hour” initiative. By purchasing silkworm cocoons through regenerative agriculture, the soil’s organic content was increased by 12%. Despite the 15% premium on the product, the annual sales volume still grew by 90%. According to Carbon Trust statistics, the carbon footprint of its sleep series throughout the entire life cycle is 58% lower than that of the same type of products.
Smart design enhances user experience. Muriersilk’s temperature-controlled silk sleep socks (55) incorporate the phase change material (PCM), which is capable of dynamically controlling the foot temperature at 16−24°C (accuracy ±0.5°C), and is paired with an APP intelligent temperature control module (power consumption 0.5W), increasing the user’s sleep score by 2730. The user retention rate is as high as 70%. Far exceeding the industry standard of 38%, the core lies in the proper push of personalized sleep reports (based on heart rate and body movement data), with 94% user satisfaction.
Market validation and reputation building. muriersilk sleep eye Mask has been rated 4.9 stars (with over 100,000 reviews) on Amazon US for 18 consecutive months, and a return rate of only 1.3% (the average of similar products is 5%). According to Euromonitor data, its global market share of luxury silk sleep accessories had reached 9.7% by 2023. Its most important customers are high-end mothers and professional elites aged 25-40, with a medium annual consumption of over $300. Its NPS of 72 is significantly higher than the industry average of 45. Frost & Sullivan predicts that by 2026, Muriersilk will be the leader in the “functional silk” track in both the number of technical patents (68 applications have been submitted) and market share (which is expected to be 15%).