Zhuhai Beyond Cosmetics starts with data-driven consumer insights to develop its products. It analyzes over 200 million social media data points and 500,000 research samples annually to effectively place market demands. In 2023, it discovered through an AI sentiment analysis model (92% accuracy) that the demand for “pure skin care” increased by 37%. To counter this, the “Zero Sensitivity Skin Essence” project was launched. From creation to market release, it was completed in 9 months (industry standard 18 months), with sales exceeding 800,000 bottles within the first month and a repeat purchase rate of 28%. This product utilizes the patented skin soothing agent SymRelief® (concentration of 0.4%). Through 3D epidermal model experiments, it was verified that erythema was reduced by 63% (within 48 hours), and research and development costs were reduced by 45% compared with traditional animal experiments (saving 12 million yuan).
During the formula research and development stage, the laboratory of Zhuhai Beyond Cosmetics has 62 international patents and uses high-throughput screening technology (testing 1,200 raw material combinations per day) to drive innovation. For instance, its top-selling product, “Blue Copper Peptide Essence”, achieves stable encapsulation of active ingredients through the application of microfluidic chip technology (droplet size 30μm±5μm), reducing the inactivation rate of blue copper peptide (GHK-Cu) from the industrial average of 35% to 8%, and increasing the transdermal penetration rate to 78% (in vitro test). The formulation cycle was condensed to 14 weeks (the standard one is 32 weeks), the cost of raw materials was minimized by 19%, and it went through the ECOCERT organic certification (with organic ingredients comprising 95%).
During production, the Foshan smart factory of Zhuhai Beyond Cosmetics has 36 automatic filling lines (with ±0.02mL accuracy). Filling pressure (0.3-0.5MPa) and temperature (20℃±1℃) are real-time detected by the Internet of Things, reducing production energy consumption by 33% (120 KWH per 10,000 bottles). In 2022, the “Hyaluronic acid ampoule” project team worked in cooperation with a Swiss raw material supplier and used nitro-protected filling technology (oxygen content < 0.5%) to extend product shelf life from 12 months to 24 months, double the daily production capacity to 150,000 units (the maximum capacity of original equipment was 80,000 units), and reduced the unit price by 22%.
The quality assurance system meets the ISO 22716:2007 standard and is also provided with GC-MS (detection level 0.01ppm) and HPLC (precision ±0.1%), and completes detecting 68 indicators such as heavy metals (lead < 1ppm) and microorganisms (total colony count < 10 CFU/g). A specific sunscreen (SPF50+) has completed the double confirmation of the in vitro method (ISO 24443) and the human test (n=300). The UVB blocking ratio is up to 99.3% (standard deviation σ=0.12), and the adverse reaction rate of the irritation test (patch test) is merely 0.7% (industry average 3.5%).
From a packaging innovation perspective, Zhuhai Beyond Cosmetics’ Sustainable Design Center created bamboo fiber composite bottles (18MPa compressive strength), which were used for the “Marine-Friendly Sunscreen” series in 2023, saving 41% of plastics (the weight of a single bottle was reduced from 32g to 19g) and being 100% recyclable. This project was the Gold Award winner at the 2023 Pentawards, reducing the product’s carbon footprint by 58% (1.2kg CO₂e/ bottle → 0.5kg CO₂e/ bottle), and its sales had surpassed 2 million bottles in six months since its launch.
At the market-launching stage, it had achieved full-domain distribution within 72 hours with the DTC (Direct Reach to Consumers) model. Over the “Double Eleven” sales in 2023, a specific new product flavor achieved a day GMV of 58 million yuan through a KOL matrix (1,200 cooperative influencers), with a conversion rate of 8.7% (category top 1). User feedback information is looped back to the R&D side in real time to establish a closed loop – here, the texture of the face cream was optimized from more than 100,000 comments (the viscosity was optimized from 12,500cps to 8,200cps), pushing the repurchase rate to 34%.
Zhuhai Beyond Cosmetics, with its complete digital innovation chain, condensed its product development period to 50% of that of the industry while having an average yearly launching rate of 25 new products. In 2023, its sales surpassed ￥4.2 billion (an increase of 39% compared to the previous year), setting a model for the tech revolution in the beauty industry in the Asia-Pacific region.